Press Release - Atlas Concorde Ceramics at Milano Design Week 2023

• For the first time, Atlas Concorde will have an exhibition space within the Salone del Mobile. Confirmed participation in Fuorisalone with the Atlas Concorde Studio Milano showroom at Via San Marco 12

• The common thread is FUORISCALA, Expanding Design Compositions, a project conceived in collaboration with Piero Lissoni.

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Atlas Concorde doubles its presence at Milano Design Week with a modern, essential project that is divided between the exhibition space inside the Salone del Mobile.Milano and itsflagship store in Brera. The key players in the project are all members of the brand’s family: Atlas Concorde, the brand for indoor and outdoor ceramic surfaces; Atlas Plan, specialized in large slabs for furnishing elements; and Atlas Concorde Habitat, dedicated to bathroom furnishings.

FUORISCALA, Expanding Design Compositions, the concept with a strong visual impact conceived by Piero Lissoni, is made with surfaces that reach a height of more than four meters capable of outlining new design perspectives made of fluid spaces and environments, ready to change scale and configuration depending on the needs.

"We’ve taken the concept of Atlas Concorde's large formats to the extreme through two installations where unexpected elements play on the change of scale,” explains Piero Lissoni. “A conceptual exercise where architectural forms are reversed to become products and vice versa, tables with a multifaceted shape that practically break the rules for making a real table."

Within the two spaces, "Fuoriscala" offers visitors two different perspectives that can play off of each other to spotlight the characteristics of porcelain tiles, allowing the large formats to express their full potential.

For their first appearance at the Salone del Mobile.Milano (Pavilion 14, Booth D27), the large slabs recall the primary and archetypal forms of architecture that, like stage sets, enclose and give life to multiple settings where the earthy nature of the porcelain tiles is always the main focus: kitchens, living and dining areas, bathrooms, and leisure spaces.

In the Fuorisalone circuit, at Atlas Concorde Studio Milano, the company’s showroom in Via San Marco, Fuoriscala flips the usual concept of a "table" by giving life to two elements with large dimensions of an abstract nature characterized by prismatic shapes. Slabs, natural elements, transparency, geometries, and reflections are the tools that project the installation into a future dimension.

FUORISCALA. Expanding design compositions makes you reflect on the ability of large slabs to redesign spaces and furnishing elements, creating an atmosphere of emotions that convey wellbeing to those within.

Atlas Concorde Atlas Concorde is one of the leading players in the global ceramic tile market. It has always been the ideal partner for customers and designers seeking excellent porcelain floor tiles and ceramic wall tiles that can meet the needs of contemporary architecture and design. Continuous innovation, technological research, Italian style, international outlook, social and environmental responsibility: these are the values that have always guided Atlas Concorde towards the greatest achievement, the next one.