Cultural Atmosphere. The new looks of points of sale

Case Histories

Club Lynk & Co, Barcelona by Masquespacio

Since 2016 the Chinese-Swedish car manufacturer Lynk & Co has brought a breath of fresh air to the industry, offering an original purchasing method no longer based solely on outright car ownership, but also on the possibility of purchasing monthly subscriptions or with the option of offering one's car for car sharing during periods of non-use. Such a change of perspective in consumption is matched by an equally innovative conception of the brand's sales space, flipping the idea of the traditional car dealership and transforming it into a club where it is also possible to buy a car. In fact, Lynk & Co Clubs are multipurpose spaces designed by local creatives – such as the famous Spanish firm Masquespacio for the Barcelona location – and thus reflect the local esthetic culture, while also welcoming artwork that blends seamlessly with a drink counter and sales spaces.

MASONPRINCE, Guangzhou, China by TOMO Design

In Guangzhou, China, TOMO Design developed the first store of the MASONPRINCE vintage clothing brand by creating a container that disorients customers with its ability to weave together an array of time dimensions with different layouts featuring the vintage products that themselves play a role in the overall staging. Placed in a historic Western-style mansion, customers move inside like explorers, traveling through three timelines, 1931, 2023 and 2231, matched by furnishings and objects with styles in keeping with the various eras, shifting from the past to science fiction or blending the ages. In fact technological solutions on some of the surfaces bring together the three timelines with truly amazing visual effects. Much emphasis is also placed on the narrative ability and the consistency of the materials used with the design.

Atlas Concorde for the Dubai Mall

The recently renovated Dubai Mall in the downtown area is also a true local attraction. Literally visited by tourists and enthusiasts for the breadth and richness of its entertainment spaces and services, it highlights its scenic inspiration with the different staging of its spaces. Indeed, the recently opened China Town area offers an immersion in Chinese culture. Atlas Concorde enriched this indoor experience with the  concrete-effect Boost collection in the delicate Pearl version, bringing out both the spirit of the Far Eastern ambiance and the craftsmanship and talent of products Made in Italy.